Free advice 4 minute read
A simple brief that gets a digital project moving
You do not need a technical specification to ask for help. A short brief that explains the problem, people and desired outcome is far more useful than pages of guessed solutions.
1. Describe the current situation
What do you have now, and what is not working? Include the existing link, file, screenshot or process when possible.
2. Define a useful result
Explain what should be different when the project is finished. Focus on the business or customer outcome rather than choosing technology too early.
3. Identify the audience
Who will read, use or respond to the work? Mention what they already know and what they need to understand or do.
4. Separate must-haves from ideas
List the essentials first. Put optional features and future ideas in a second list so the first useful version stays visible and affordable.
5. Gather available material
Note which logos, brand guides, images, text, data, access and examples already exist. Missing material can then be planned rather than discovered halfway through.
6. Share timing and budget honestly
A real range helps recommend the right scope. A deadline should include the reason behind it and time for review, not only the final date.
7. Agree on decisions and handover
Confirm who provides feedback, who approves the work, the number of revision rounds and what files, access or support are needed at the end.